We want to fight for things we believe in.

We believe in equality, human rights, good wages, worker empowerment. We believe climate change is a real and present danger, and want to help stop it.

One of the most powerful ways we can all fight for the things we believe in is to give the dollars we spend to companies that share our beliefs. But… we knew from experience that finding what you need, when you need it, from a company doing good for people and the planet, can be really hard.

We wanted it to be easy. And fun. So we started DoneGood!

Proud to be a B Corp

Certified: DoneGood is a Certified B Corp. A lot of our partner brands are too. B Corps are businesses certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. In other words—companies that are independently verified to be doing good for people and the planet. Learn more about Certified B Corps.

Street-legal: DoneGood is also legally incorporated as a public benefit corporation. So we're DoneGood, PBC rather than an LLC or a C Corp. or an “Inc.” PBC is a relatively new legal designation that means a company is legally required to fulfill a social mission, not just focus on maximum profit. So doing good is baked right into our corporate charter. Learn more about legal public benefit corporations.

Proud 1% for the Planet members

1% for the Planet is a global movement of businesses committed to giving 1% of revenues to environmental non-profits. If every U.S. consumer-facing business followed suit, the environment would have a $130 billion war chest. Imagine that. We did. That’s why we pledge 1% of revenue we earn from every DoneGood purchase to the cause. Learn more about 1% for the Planet and visit our 1% for the Planet shop to support other 1%-member brands.


How do you select the brands you feature on DoneGood?

We look for brands that “make great stuff, and make the world better.”

These are ethical, sustainable businesses that create unique products built to last, and are doing so with production practices that are good for people and the planet.

“Good for people” means to us: empowering workers, paying living wages, investing in communities. And free of trafficked or child labor and unsafe working conditions.

“Good for the planet” means to us: using eco-friendly processes like facilities powered with renewable energy, low impact operations (like small handmade operations with a small carbon footprint), using non-toxic, organic and/or recycled or upcycled materials, and otherwise taking significant steps to keep land, air and water clean.

To determine a brand’s impact, we start with aggregated data from independent certifying organizations (Certified B Corps, Fair Trade certified, GOTS, Rain Forest Alliance, etc.). We combine this with our own research, interviews with company founders, asking brands to attest to various good business practices and to demonstrate how they’re following through on those practices.

And—we rely on help from the DoneGood community (you)! We do our best as a small team—but if you think you know a company that should (or shouldn’t) be on DoneGood, please let us know!

At the end of the day, the idea is to select a set of businesses where, if everyone supported those businesses instead of the big-name counterparts in their industry, the world would be a substantially better place.

I know a great business that should be featured on DoneGood...

You’re the best! Please tell us. Fill out this form or shoot us an email with the company’s name at team@donegood.co and let us know a little about what you think of them.

We’re always scouring the world for new mission-driven businesses. But DoneGood companies are often small and hard to find. And people are starting new ones every day! So we’re really thankful when people let us know about amazing businesses we might not know about yet.

We also really appreciate any concerns about a particular business. We’re a small team and do our best with all the info we can get to make good determinations. But input from others really helps us out.

Thanks in advance for any tips!

How do you make money?

We earn a commission from the ethical brands we feature when someone makes a purchase from them by finding them through DoneGood. We don’t take any money from companies up front. First we decide if a business passes the threshold to be listed on DoneGood, then we ask them if they’d like to support our work by paying a small percentage on sales when we help people discover their company.

Brands like this model because it’s less expensive and less risky than traditional marketing—instead of paying for ads up front and hoping they work, brands only pay us when a sale is made. We like it because we only make any money if we actually help the businesses we’re trying to serve. And this kind of business model allows us to work every day on something we truly believe in.

Why aren’t you a nonprofit?

DoneGood is a public benefit corporation, a new kind of legal designation that means a company is legally chartered to focus on a social mission first, profits second. Ultimately the point of all this is to show that businesses can be commercially successful and make the world better at the same time. We exist to support people building businesses like that, and that’s the kind of company we want to be ourselves.

Does the extension slow down my computer/internet speed?

We've worked really hard to make sure it doesn't. We actually programmed the extension to allow your web page to load like normal before the extension does its thing and shows you ethical company alternatives, just to make sure we didn't slow you down. Our tests show that if there is any delay in internet page loading time it's less than one second. If you believe the extension is slowing your internet loading speed any more than that, please let us know at team@donegood.co.

How does DoneGood ensure my privacy is protected?

We believe that being transparent and protecting people's privacy is part of what it means to be a DoneGood company. So:

We do NOT sell your contact information or any other personally identifiable info.

We don't track your personal browsing history.

The extension does nothing and tracks nothing until:

  • You search for something on Amazon
  • Search for something on Google related to a DoneGood-approved brand, or a company that provides similar products or services to a DoneGood-approved company
  • You visit a big-name company website for which we have a DoneGood-approved alternative

When you do one of those things, the extension senses you're there so it can provide suggestions for ethical and sustainable alternatives.

We do see anonymized data for the DoneGood community as a whole on things like:

  • How the DoneGood community is using the DoneGood extension, app, and website (like the total number of times everyone pressed a certain button/used a certain feature
  • Search terms that lead to a result that displays a DoneGood-approved brand, or a company that provides similar products or services to a DoneGood-approved brand
  • Basic demographic data on the DoneGood community as a whole from Google Analytics

This data helps us make our products serve you better and helps us demonstrate the effectiveness of the DoneGood community overall.

Our full privacy policy is here. We’ve tried to ensure it clearly states and protects your privacy rights. And we even tried to write it in plain English so non-lawyers can understand it. Please contact us at team@donegood.co if you ever have any questions or thoughts about this privacy policy.

Why you guys doing this?

We really do believe that the most powerful tool we all have to create change is the dollars we spend. Every time we give anyone our money we’re helping them do more of what they’re doing. When we give our money to good people doing good stuff, we help them succeed. We encourage more businesses to follow suit. And eventually the big companies will take notice and change their practices for the better too.

When every business in the world treats their customers, their employees, the planet and all people well, all our problems will be solved. And DoneGood won’t be needed anymore. Ultimately we’re working to put ourselves out of business.

In the meantime, before we all solve all the world’s problems, shopping with a DoneGood company means getting solid products and feeling good about where your money is going, and positively impacts lives and makes the world better.