The holidays are all about spreading joy—and what better way to do that than by supporting women who are building incredible businesses? Did you know women own over 12 million businesses in the U.S., employing 10.7 million workers and generating a jaw-dropping $1.8 trillion in annual revenue?
And here’s the kicker: The holiday season is when it all counts. For many small retailers, 75% of annual revenue comes from holiday sales, making it a critical time to support women entrepreneurs.
That means your holiday shopping cart can pack some serious power. You’re not just crossing off your gift list—you’re making a difference.
By choosing women-owned brands, you’re supporting the movers and shakers who are redefining what it means to do business. They’re creating jobs, innovating sustainable solutions, and changing the game—all while delivering products that will wow your loved ones.
So, ready to shop like it matters?
J&L Naturals - Bath Soak
For the person who loves turning their bath into a spa, J&L Naturals’ Bath Soak is a must-have. Packed with mineral-rich salts like Epsom, Pink Himalayan, and Dead Sea, it soothes tired muscles, melts stress, and transforms your soak into pure relaxation. Infused with pure essential oils, this eco-friendly treat is perfect for self-care mornings or winding down at the end of a long day.
But there’s more beneath the bubbles. Founded by Jenn, a nature lover who turned her personal journey with natural healing into a mission, J&L Naturals is committed to zero-waste, sustainable living. Every product is handcrafted with plant-based, vegan ingredients and shipped in biodegradable packaging—proof that self-care and earth-care can go hand in hand.
And here’s the coolest part: J&L Naturals gives back by planting a tree for every set sold and removing ocean waste through their work with TeamTrees and TeamSeas. So, when you gift this soak, you’re helping the planet heal too.
Tikiri Toys - Zebra Comforter with Rubber Teether
For the little one who needs comfort and relief, Tikiri Toys’ Zebra Comforter with Rubber Teether is a soothing essential. Made from soft organic fabrics and a natural rubber teether shaped like a leaf, it’s gentle on gums and easy for tiny hands to hold—perfect for teething and cuddling alike.
This woman-owned brand was founded in Sri Lanka by a family with a deep love for creating toys that nurture childhood development. Tikiri Toys is dedicated to using sustainable, non-toxic materials, ensuring their products are safe for kids and kind to the planet.
And the best part? Every comforter is plastic-free, biodegradable, and crafted by artisans who are paid fair wages—proof that small, thoughtful toys can make a big difference.
Vi Bella - Fringe Placemat Set
For the person who loves hosting with a touch of elegance, Vi Bella’s Fringe Placemat Set is the perfect addition to any table. Handcrafted from all-natural seagrass, these placemats bring warmth and texture to your dining space, making every meal feel a little more special.
Behind this stunning set is Vi Bella, a woman-owned brand working with artisans in Haiti and Mexico. They don’t just create beautiful products—they create opportunity. Every purchase supports fair wages, ethical employment, and sustainable practices, helping families build stability and hope.
And we love that Vi Bella reinvests all profits into job creation in vulnerable communities, proving that style and impact can go hand in hand.
Mayamam Weavers - Mini Jewelry Roll | Jeweltone Cuadritos
For the traveler who loves to keep their jewelry organized, this Mini Jewelry Roll is a must-have companion. With two large and two small zippered pockets, it’s perfect for neatly tucking away your treasures on the go. Handwoven with vibrant jewel tone fabric and lined with soft magenta cotton, it’s both functional and beautiful.
Crafted by Mayamam Weavers, a woman-owned cooperative in Guatemala, this jewelry roll preserves Mayan artistry while empowering women with fair wages, childcare, and education. The collective provides financial independence for its members and strengthens their community.
Fair & Simple - Alpaca Knitted Fingerless Mittens
For the person who loves staying cozy while keeping their hands free, Fair & Simple’s Alpaca Knitted Fingerless Mittens are a perfect choice. Hand-knit by women in Peru, these mittens combine warmth and practicality, crafted from a blend of soft alpaca wool and Pima cotton for a textured, lived-in look.
Fair & Simple is a woman-owned brand with a mission to create beautiful, sustainable products that empower communities. Through fair trade practices and their Made by Women Fund, they invest in female artisans, providing them with education, tools, and opportunities to thrive..
Erindale Tapestry Studio - Flower Fantasy Needle Felting Kit
For the person who loves crafting with a creative twist, the Flower Fantasy Needle Felting Kit is a perfect pick. This kit includes hand-dyed wool from Erindale Tapestry Studio’s resident sheep and a felt backing with a printed floral design, inviting you to "paint" with wool. With step-by-step video tutorials and a huge library of designs, this relaxing project is a delightful way to explore your artistic side.
Erindale Tapestry Studio is a woman-owned business run by Laura Berlage on her family farm in Wisconsin. Rooted in sustainability, the farm raises sheep and uses locally spun wool from a woman-owned fiber mill to create beautiful, meaningful craft kits.
And don’t stop at this design—Erindale offers a wide range of kits for all skill levels. Each purchase supports small-scale, eco-friendly practices that regenerate the earth and nurture creativity.
Hathorway - Ha Giang Geometric Buffalo Horn Bag Charm
For the person who loves adding a little pop of personality, this buffalo horn bag charm is a total vibe. Handmade with ethically sourced buffalo horn (a byproduct that would otherwise go to waste), it’s proof that sustainability can look super cool.
Hathorway is a woman-owned brand turning waste into wow-worthy accessories while giving back 10% of their profits to women-empowering causes. Each charm is handmade with care, so no two are exactly alike—making this the perfect gift for someone who’s one-of-a-kind.
Terra Klay - Full Apron & Olive Wood Rolling Pin Gift
For the person who loves baking (or just looking like a pro in the kitchen), this gift set from Terra Klay is a thoughtful upgrade to their culinary adventures. It includes a hand-loomed organic cotton full-length apron to keep them mess-free and a solid olive wood rolling pin so beautiful, they’ll want to display it long after the cookies are done.
Terra Klay is a woman-owned brand that works with skilled, home-based artisans to create durable, sustainable, and ethically made pieces. No factories here—just craftsmanship passed down through generations.
Kind Karma - Double Curb Chain Necklace
For the person who loves jewelry that makes a statement, the Double Curb Chain Necklace by Kind Karma is the perfect blend of bold and timeless. Featuring two gold-filled curb chains linked in parallel, this piece adds just the right amount of texture and shine to any outfit. Plus, it’s tarnish-resistant, hypoallergenic, and made to be worn every day.
This woman-owned company transforms the lives of at-risk and homeless youth in Toronto through art therapy and mentorship, teaching artisan skills and providing fair wages. Every necklace is handmade with care and represents a brighter future for its creator.
Purse & Clutch - Belt Bag
For the person who loves staying stylish while keeping it practical, this Belt Bag from Purse & Clutch is the perfect everyday accessory. With an interior leather sleeve for cards or a phone, an adjustable strap, and a D-ring for keys, it’s designed to keep essentials organized and close at hand. Crafted from hand-processed, vegetable-tanned leather, it’s both durable and eco-friendly.
Purse & Clutch, a woman-owned brand, works with artisans in Mexico and Ethiopia to create high-quality, ethically handmade bags. Each purchase helps provide living wages to talented leatherworkers in an employee-owned workshop, ensuring fair pay and sustainable practices every step of the way.
And here’s a little extra inspiration: Founder Jen not only runs a mission-driven brand but also mentors young female entrepreneurs in Austin, empowering the next generation of changemakers. With this bag, you’re supporting meaningful work and great style—what’s not to love?
Women-owned businesses are doing incredible things—but they can’t do it alone.
By choosing their products, you’re helping women smash glass ceilings, build communities, and create a future where more women thrive.
This holiday season, you’re not just gifting—you’re empowering. Let’s make it count.
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