This guest blog post was written by Women's Earth Alliance

In a world increasingly defined by its environmental and social challenges, businesses have a pivotal role to play in driving meaningful change. 

As communities across the globe navigate the impacts of climate change, women are rising—as they always have—with grounded, visionary leadership rooted in care for land, water, and community. Women’s Earth Alliance (WEA) partners with these leaders, ensuring they have the resources, networks, and long-term support they need to protect the earth and strengthen communities.

At the same time, a growing wave of consumers are choosing to shop with intention. DoneGood is at the forefront of this movement, connecting shoppers with mission-driven brands and harnessing the power of everyday choices to drive systemic change. 

Now, through a new partnership between Women’s Earth Alliance and DoneGood, the impact of conscious shopping reaches even further—supporting women-led solutions that are creating real, lasting change for our planet and future generations.

The Importance of Women’s Leadership in the Face of the Climate Crisis

What’s often overlooked is how profoundly climate change impacts women. Around the world, women—particularly in the Global South—are more likely to depend on natural resources for their families’ livelihoods and survival. They are often responsible for securing food, water, and energy, and when those systems break down due to droughts, floods, or environmental degradation, women are the first to feel the effects. At the same time, women are less likely to have access to land rights, financial resources, or decision-making power—making them more vulnerable to the risks and less supported in recovery.

Yet even in the face of these challenges, women are not only responding—they are leading. As stewards of traditional ecological knowledge, community organizers, and solution-builders, women are advancing some of the most effective, long-lasting strategies to address the climate crisis. Their leadership is not new—it has always been present. What’s needed now is greater recognition, resourcing, and partnership.

That’s where Women’s Earth Alliance comes in. For over 18 years, WEA has invested in grassroots women leaders who are protecting their communities and ecosystems through bold, community-based solutions. Through training, funding, mentorship, and long-term collaboration, WEA supports women-led initiatives advancing regenerative agriculture, water security, clean energy, forest protection, biodiversity conservation, and more.

To date, WEA has supported more than 53,000 women across 31 countries—leaders who are transforming systems, building resilience, and reaching 24 million people with life-saving solutions. Their leadership makes one thing clear: the path to a just and sustainable future must center the wisdom, experience, and expertise of women on the frontlines.

Consumers Are Driving the Shift to Conscious Commerce

In recent years, there’s been a powerful shift in how people approach their purchasing decisions. Around the world, more consumers are looking beyond price tags and brand names—they’re asking how products are made, who made them, and what impact their purchases have on people and the planet.

This movement—often referred to as conscious consumption or purpose-driven shopping—isn’t a passing trend. It’s a long-term shift toward values-based living. According to a 2021 Accenture survey, nearly 60% of global consumers have actively shifted their spending toward companies that take a stand on environmental and social issues. People want to know their money is supporting ethical labor practices, sustainability, equity, and transparency.

DoneGood exists to make this shift easier. As an ethical shopping platform, DoneGood connects consumers with mission-aligned brands—offering everything from eco-friendly clothing, fair trade home goods, or sustainable beauty products. DoneGood helps consumers find products that align with their values.. Every brand on DoneGood’s platform is vetted for its commitment to environmental sustainability and social impact.

Platforms like DoneGood are helping to normalize the idea that shopping can be a form of advocacy. Every purchase becomes a chance to invest in businesses doing good in the world—and to signal to the marketplace that values matter.

As more people shop with purpose, more businesses are stepping up to meet the moment. Together, consumers and ethical companies are helping to shift entire industries toward a more just, sustainable future.

Businesses Stepping Up to Be Part of the Solution

As consumer demand for ethical and sustainable products grows, businesses are being called to do more than generate profit—they’re being expected to take responsibility for their social and environmental impact. Many are reevaluating their supply chains, sourcing materials more responsibly, improving labor practices, and setting measurable goals for climate action.

This is especially true in industries like fashion, food, and beauty, where supply chains have long been linked to exploitation and environmental harm. Companies in these sectors—and beyond—are recognizing that it’s not enough to simply reduce negative impact. There is an opportunity, and a responsibility, to actively contribute to solutions.

DoneGood is a prime example of this commitment. Through its platform, DoneGood partners with brands that prioritize ethical sourcing, sustainability, and equity. And by collaborating with organizations like WEA, DoneGood takes its mission a step further—helping amplify the leadership of women who are designing and driving transformative climate solutions in their communities.

A Partnership That Makes Every Purchase Count

The partnership between Women’s Earth Alliance and DoneGood is a powerful example of what’s possible when ethical business and grassroots leadership come together. Through this collaboration, every purchase becomes an opportunity to support women-led climate action and community-based solutions.

Each sale made through DoneGood helps fund WEA’s programs—supporting training, tools, and long-term resources that women leaders use to protect ecosystems, secure clean energy and water, grow sustainable livelihoods, and advocate for justice.

For WEA, this partnership extends our reach—connecting our work with a growing community of conscious consumers who want their purchases to make a meaningful impact. For DoneGood, it brings the voices and leadership of grassroots women to the forefront of their platform’s mission.

Together, we’re creating a new model: one where shoppers, businesses, and women leaders are aligned in building a healthier, more just world.

The Power of Everyday Choices

Our choices matter. When we align our spending with our values, we become part of a larger movement—one that recognizes that real change doesn’t only come from the top down, but from the ground up and the inside out.

By shopping with purpose, we’re not just supporting ethical businesses—we’re sending a message to companies, industries, and policymakers that sustainability and justice matter. We’re investing in the leadership of women who are safeguarding our future, protecting vital resources, and building the systems our communities need to thrive.

Every choice is a chance to make a difference—and to help build a more just, sustainable future.

Ready to shop with purpose? Visit DoneGood today to discover businesses that prioritize sustainability, social impact, and ethical practices. By choosing to support these companies, you are directly contributing to the fight against climate change and helping empower women leaders to create lasting solutions for our planet.

By collaborating, WEA and DoneGood are creating a seamless way for consumers to support causes they care about through their everyday purchases. As businesses continue to step up and take action, the partnership between WEA and DoneGood represents a growing movement that harnesses the power of the consumer to create a better world for all.