One of these nine brands might be just perfect for your personality.
If your friend group is anything like mine, you probably hear statements like, “Well, you know me, I’m a 7,” or “Wow, you are such a 1,” on the regular. If you know what I’m talking about, you’re probably familiar with the Enneagram. The Enneagram is a personality typing tool that details nine different but interconnected personality types. There’s a lot to it—way too much to explain here—so check it out if you’re not familiar.
Science isn’t conclusive on the Enneagram, but, regardless, it can be a helpful tool to understand yourself and others better. It’s started some great conversations with my friends on how we all think and approach the world differently, and plus, I have fun with it (but I’m a 7, so that goes without saying).
Since we do all view the world differently, we also shop differently and look for different things as we make purchases. So I’ve put together a list of what could be the perfect ethical brand to suit each Enneagram type (and maybe even give you gift ideas for special people in your life!).
Type 1 (The Reformer) Norton Point
You’re a 1, so ethical shopping is already right up your alley, right? But what if I told you could make an intensely practical purchase while doing the absolute most good with your money? Enter Norton Point. Norton Point sunglasses are made from 100% recovered ocean plastic, every sunglass purchase removes one-pound of plastic from the ocean, and 5% of their net profits are donated to global clean up efforts. So go on with your ethical self.
Type 2 (The Helper)
ABLE provides jobs to women all over the world, helping to prevent human trafficking by disrupting the cycle of poverty. So, for all the 2’s out there, a great way to help others escape generational poverty is by supporting ABLE and purchasing their beautiful clothes, shoes, and accessories. ABLE’s jewelry will make a great, personal gift for a 2 in your life (because you know they’ll have a hard time buying it for themselves).
Type 3 (The Achiever)
My friends who are 3’s, I know you want to look amazing and wear some classy-looking leather shoes, and I don’t blame you. So check out Nisolo. Their shoes are classic and versatile, so you’re dressed to impress wherever you go. Nisolo pays its employees above fair trade wages and provides healthcare benefits and personal development programs. So go ahead and get the fancy shoes (or bags, or wallets, or belts).
Type 4 (The Individualist) Symbology
If you want apparel that is truly unique, Symbology may be the brand for you. Symbology makes beautifully-patterned clothes using block printing. Each piece is handcrafted by female artisans in developing countries using traditional fabric techniques. Symbology’s aim is to “create a truly unique piece—one that celebrates cultural artforms that tell a story of empowerment for both its maker and wearer.” I know that speaks to you, so go check out Symbology!
Type 5 (The Investigator)
Blue Mayan Coffee & Better World Books
If you skipped past all of the types above and came straight here...you’re probably a 5. I’ll keep it short and sweet for you. Start with a bag of ethically-made Blue Mayan Coffee from Guatemala, and then settle in with a nice book from Better World Books (they donate one book for every one they sell). Thanks for your time, I’ll get out of your hair now.
Type 6 (The Loyalist)
Ten Thousand Villages
If you want to stick with the tried and true, you can count on Ten Thousand Villages. A pioneer in the fair trade movement, Ten Thousand Villages was founded in 1946 and now partners with artisans all over the world to provide quality and fair trade goods for its customers. When you shop Ten Thousand Villages, you can be assured that you are receiving a quality product, and helping bring stability and employment to artisans around the world.
Type 7 (The Enthusiast)
Have Fun Do Good
As a 7 myself, I truly had a hard time picking just one brand for us—because they are all so fun! I landed on Have Fun Do Good because I love a good trip (and I’ll bet you do too)! Have Fun Do Good gives adventurers a chance to take fun and unique trips to awesome locations with a group of new friends, all the while volunteering and giving back in the places they visit.
Type 8 (The Challenger)
Elegantees says that their mission is to “fight, protect, and restore,” and I’m guessing you can get behind that. Elegrantees employs survivors of sex trafficking in Nepal, paying them a living wage as they rebuild their lives. These incredible survivors sew stylish but simple staples like tees, cardigans, and dresses; they help us look good without having to obsess about it.
Type 9 (The Peacemaker)
Nothing brings peace to a home quite like a great candle, does it? Prosperity Candle sells hand-poured, soy candles made by refugees in Massachusetts who are building a better future for themselves and their families. These candles smell incredible (of course!) and their beautifully-designed containers can be reused and repurposed once the candle runs out.
Writer, editor, and all-around language enthusiast who uses her love of words to help others.