More About DoneGood
The dollars that we spend are the world’s most powerful force for change. We choose to give these dollars to companies that we believe in. But we know from experience that it can be really hard to find what you need, when you need it, from a company doing good for people and the planet.
That’s why we created DoneGood—to make it quick, easy, and affordable to discover brands you can trust. We’re working to create the one-stop shop where people know they can find anything they need to buy and know their purchase is making the world better.
Proud to be a B Corp
Like many of our partner brands, DoneGood is a Certified B Corp. B Corps are businesses certified by the B Lab, a nonprofit focused on using business as a force for good, to meet rigorous standards of social and environmental performance, accountability, and transparency. In other words—companies that are independently verified to be doing good for people and the planet. We’ve even been named a B Corp “Best for the World” Awardee. Learn more about Certified B Corps.
Street-legal: We’re also legally incorporated as a public benefit corporation. So, we’re DoneGood, PBC rather than an LLC or a C Corp., or an “Inc.” PBC is a relatively new legal designation that means that we’re legally required to fulfill a social mission, not just maximize profit. Doing good is literally baked into our corporate charter. Learn more about legal public benefit corporations.
Proud to be 1% for the Planet members
1% for the Planet is a global movement of businesses committed to giving 1% of revenues to environmental non-profits. If every U.S. consumer-facing business followed suit, the environment would have a $130 billion war chest. Imagine that. We did. That’s why we pledge 1% of revenue we earn from every DoneGood purchase to the cause. Learn more about 1% for the Planet and visit our official 1% for the Planet shop to support other 1%-member brands.
How does DoneGood select the brands that are featured it’s platform?
We look for brands that “make great stuff and make the world better.” These are ethical, sustainable businesses that create unique products built to last, and are doing so with production practices that are good for people and the planet.
To us, “good for people” means empowering workers, paying living wages, investing in communities, and free of trafficked or child labor and unsafe working conditions.
To us, “good for the planet” means using eco-friendly processes like facilities powered with renewable energy, low impact operations (like small handmade production with a small carbon footprint), using non-toxic, organic and/or recycled or upcycled materials, and otherwise taking significant steps to keep land, air and water clean.
To determine a brand’s impact, we start by aggregating data from independent certifying organizations. This includes B Corps, Fair Trade, GOTS, and the Rain Forest Alliance among many others. We combine these certifications with our own research, interviews, and standards, often asking brands to attest to various good business practices and requiring that they demonstrate how they’re following through on those practices.
And most of all, we rely on help from the DoneGood community—that’s you! So, if you know a company that should (or should not) be featured on DoneGood, please let us know. Simply fill out this form or shoot us an email with the company’s name at email@example.com and let us know a little about what you think of them.
We’re continually scouring the planet for unique, high-quality mission-driven businesses. But DoneGood companies are often small and hard to find—and new businesses are being started every day. So, we always appreciate learning about incredible companies that we might not know about yet.
In the end, our goal is to select a set of businesses where, if everyone supported those businesses instead of their big-name counterparts in their industry, the world would be a substantially better place.
How does DoneGood make money as a company?
We earn a commission from the ethical and sustainable brands that we feature whenever someone makes finds them through DoneGood and goes on to make a purchase. We don’t require or accept compensation from any companies up front. First, we decide whether a business passes the threshold that’s required to be listed on DoneGood, then we ask if they’d like to support our work by paying us a small percentage on sales that they receive when we help people discover their brand.
Our partner brands like this model because it’s both less expensive and less risky than traditional marketing. Instead of spending their dollars on advertising and hoping for results, our brands only pay after a sale has been made. We only make money when we actually help the businesses we’re trying to support. And this kind of business model allows us to work every day on something we truly believe in.
Why isn’t DoneGood a nonprofit?
DoneGood is a public benefit corporation, a new kind of legal designation that means a company is legally chartered to focus on a social mission first, profits second. Ultimately, our goal in doing this is to show that businesses can be commercially successful and make the world better at the same time. We exist to support people building businesses like that, and that’s the kind of company we want to be ourselves.
Does the browser extension slow down my computer or internet speed?
We work very hard to make sure it doesn’t. In fact, we programmed the extension to allow your web page to load like normal before the extension shows you ethical and sustainable alternatives. Our tests have shown that if there is any delay in page loading time it’s a fraction of a second. If you believe the extension is slowing your internet loading speed any more than that, please let us know at firstname.lastname@example.org.
How does DoneGood protect my privacy?
Being transparent and protecting your privacy is part of what it means to be a DoneGood company. We do not sell your contact information or any other personally identifiable information. We do not track your personal browsing history.
Our browser extension was created to notify you of DoneGood-approved alternatives that match your online search while you shop online. The extension does not do anything—or track anything—until you:
- Search on Amazon
- Perform a Google search related to a DoneGood-approved brand or a company that provides similar products or services to a DoneGood-approved company
- Visit a big-name company website for which we have a DoneGood-approved alternative
When you do one of those things, the extension kicks into gear to provide suggestions for ethical and sustainable alternatives that you might be interested in checking out.
We do receive anonymized data for the DoneGood community as a whole related to:
- How the DoneGood community is using the DoneGood extension, app, and website (like the total number of times our user base has clicked on a button or used a certain feature)
- Search terms that lead to a result that displays DoneGood-approved brands or a company that provides similar products or services to a DoneGood-approved brand
- Basic aggregated demographic data on the DoneGood community as a whole from Google Analytics
This data helps us improve our products to serve you better and demonstrate the impact of the DoneGood community overall.
Why you guys doing this?
We truly believe that our dollars are the world’s most powerful force for change. Anytime we give our money to anyone, we’re helping them do more of what they’re doing. When we give our money to good people doing good things, we help them succeed. We encourage more businesses to follow suit. And eventually the big companies have no choice but to take notice and change their practices for the better.
When every business in the world begins supporting people, animals, and the planet, many of our problems will be solved. In that case, DoneGood will no longer be needed. We’re working to put ourselves out of business.
In the meantime, before we can all solve the world’s problems, shopping with DoneGood means getting solid products, exclusive offers, and feeling good about where your money’s going and how it will impacts lives and makes the world better.