Our Criteria

How we decide which brands end up on DoneGood

Finding truly sustainable and ethical products and services can be complicated and time consuming.

That's why we throughly research every single brand on our site before giving them the DoneGood stamp of approval. Our brands and service providers are good for people, good for the planet, and good for you and your family.

To Be DoneGood Approved, A Brand Must Be...

Good For People

To us, a brand is “good for people” when they:

Empower their workers, pay living wages, operate in safe manufacturing and production facilities, invest in local and global communities, and utilize supply chains that are free from trafficked or child labor. 

Good For The Planet

To us, a brand is “good for the planet” when they:

Utilize renewable energy in their facilities, have low impact operations, use recycled content packaging, use organic, recycled, or upcycled materials, or develop products that are high-quality and long-lasting.

Learn About Each Value

If you don't see a particular icon next to a brand, it does not imply that the brand is not doing great work or does not align with this value—it just means that, at this time, we haven't been able to verify it.

All of the brands on our marketplace are committed to positive practices, and we are constantly working to gather more information to ensure the highest standards for our community.

FAQ Dropdown
These brands actively protect biodiversity by supporting or engaging in initiatives that restore and safeguard ecosystems. These actions include things like trash removal, actively restoring ecosystems, and more.
These brands ensure and can verify that their products are never tested on animals. A brand is automatically awarded this value if they are Leaping Bunny Certified.
Coming Soon! A brand is automatically awarded this value if they are Non-GMO verified.
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You Can Shop With Your Values


Recycled Materials Minority-Owned Fair Trade Practices Living Wage Organic Vegan

... And so many more.

You can shop by the values you care most about by checking out our full list of values here!

Walking the Walk

We don’t just support brands changing the world. We are one. As part of the Karma Wallet ecosystem, DoneGood is a…

Certified B Corp

This means we use business as a force for good.

Public Benefit Corporation

We’re legally required to pursue our social mission, not just maximize shareholder profit. 

Member of 1% for the Planet

We donate 1% of revenue to nonprofits changing the world.

We're Always Looking For New Brands

Does your company sound like a good fit for DoneGood? Check out our brand application or send us an email at donegoodsupport@theimpactkarma.com to get in touch.