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THESE ARE THE HEROS
These are the underdogs, going up against the big guys, determined to prove you can build a successful business that makes the world better at the same time. And we want them to succeed.
The world needs them to succeed.
That’s why we do what we do. To help looking for the unique, the simple, the natural, the good. And to support those who took a risk starting a company that’s committed to doing the right thing.
The more we can help these companies succeed, the more of them there will be. Eventually, the big guys will take notice, and they’ll begin to change too. The economy, and the world, will see a revolution in this century as dramatic as the one in the last.
In the meantime, we can all get better stuff, give our business to some really cool people, and make the world a little better, just by getting something we need to buy anyway.