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Natural, Cruelty-Free Alternatives to Clinique—Updated for 2025

Clinique is a beauty brand with a long history. Many of our mothers used Clinique products and swore by them, as well as their mothers before them.

But, if you’re interested in more natural products from brands that don’t participate in animal testing of any kind (and never have), you may be looking to break with tradition.

Whether you’re on the hunt for the perfect moisturizer or that just-right ruby red lipstick, here are a few brands that are great alternatives to Clinique. 

Vegan and Ethical Alternatives to Clinique

 

J&L Naturals


J&L Naturals was founded with a mission to offer a better, simpler, and more sustainable way to shop for skincare. This woman-owned brand provides effective, natural skincare products made with 100% plant-based, vegan ingredients, ensuring they are gluten-free, cruelty-free, and free from preservatives! What a mouth full!

J&L Naturals stands out for its commitment to sustainability, packaging their products in biodegradable and eco-friendly containers AND ship all orders plastic-free. They are a true standout in the natural skincare industry.

Community Goods


Community Goods offers personal care items—like hair care, deodorants, and toothpaste—that are cruelty-free, vegan, and made without harsh chemicals. They emphasize plastic-free packaging and eco-friendly ingredients, aiming to reduce waste while providing effective and natural alternatives.

With a mission to transform daily routines, Community Goods provides high-quality essentials that are good for both people and the planet. Every purchase helps remove plastic from our waterways!

Beauty By Earth

Beauty By Earth offers skincare, haircare, and makeup products that are all-natural and organic. They have everything you need, from facial cleansers and scrubs to masks, toner, tinted sunscreen, lip balm, and even makeup remover!

If you like a simple, barely-there makeup look, Beauty By Earth could be your one-stop-shop. They have a variety of bundles available that let you get everything you need all at once. There’s the Ultimate Beauty Bundle, for those who like a bit of coverage on their skin, the basic Cleansing Skincare Bundle for those who just want to get down to business, and a few stops in between.

Once you’ve found the products you love, you can even sign up for auto-replenishment which will get you a 5% discount and ensure that you never run out of your favorite sunscreen right before your big beach vacation.

 


 

Kayla Robbins
DoneGood Contributor

Freelance writer working with bighearted businesses who want to better our world.

Website

*Some content in this article has been updated from its original version to reflect new research and recent changes.


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Natural, Cruelty-Free Alternatives to Clinique—Updated for 2025