At DoneGood, we’ve always been committed to helping you shop with purpose. From the very beginning, we made it easy for you to support brands and businesses that align with your personal values by offering the option to filter your shopping experience based on what matters to you most. We’ve offered categories of products from brands that are Women-owned, cruelty-free, Certified B Corporations, and more. But as we continue to grow and listen to our community, we realize it’s time to take it even further by providing even more value-aligned categories and certifications for shoppers to sort by.
Check out our updated Shop By Values and Certifications page here!
We are seeing dozens of companies decide to move away from their values—whether it's removing DEI initiatives, cutting back on sustainable practices, or backing away from social responsibility—we want to make sure you're still able to support brands that stand strong on their values.
Why We Made the Update
We want to make shopping even more personal and more meaningful. Our expanded list of values will give you more power to shop with what means the most to you. At DoneGood, we’re committed to offering products that align with ethical practices and inclusivity. This update reflects our dedication to supporting businesses that uphold values like diversity, equity, sustainability, and fairness. It's part of our mission to not only make it easier for you to shop consciously but to support brands that take a stand for what matters.
What This Means for You
When you shop at DoneGood for products or services on the DoneGood Hub, you have the power to choose which values matter most to you. Whether you're looking for brands that are Women-owned, GOTS Certified Organic, or Fair Trade Certified, our expanded selection of filters allows you to personalize your shopping experience. Now more than ever, you can shop with confidence, knowing that the products you’re purchasing and services you are using support businesses that share your commitment to a better, more sustainable world.
By offering more options to filter your shopping choices, we empower you to make informed decisions and vote with your wallet for the causes and communities you care about most. This means that no matter what your priorities are, you can easily tailor your shopping experience to match your values.
Check out our Shop By Values and Certifications page here to get started.
Our Updated List of Values and Certifications
As we continue to grow, we’re proud to introduce a wider range of values and certifications for you to explore.
Shop By Values
Click on the badges below to discover brands that align with each value, all vetted by DoneGood
Shop By Certifications & Alliances
These new additions give you even more opportunities to align your purchases with what you care about.
From Fair Trade to B Corp Certified, and from LGBTQ+ Owned to Leaping Bunny Certified, we’ve expanded our filters so you can shop in a way that reflects your lifestyle and beliefs. At DoneGood, we’re dedicated to ensuring that every dollar you spend supports companies and causes that make the world a better place.
The Bigger Picture: Why This Matters
Recently we have seen tons of headlines about businesses that have abandoned their DEI initiatives, leaving their values behind for the sake of profit or appeasement. Major brands like Amazon, Target, and Walmart have recently updated or removed all DEI initiatives. At DoneGood, we’re doubling down on our commitment to DEI and sustainability, knowing that it’s what our community—and the world—needs.
We understand that values matter. Your choices as a consumer can create ripples of change in the world, and we want to ensure that your shopping experience reflects that. With our expanded selection of values and certifications, you can continue to support companies that are doing the right thing and putting people over profit.
At DoneGood, we believe that shopping should be more than just a transaction—it should be a reflection of the world we want to create. By offering an even broader selection of values and certifications, we make it easier than ever for you to shop in a way that aligns with your personal beliefs. No matter what’s important to you, we’re committed to making it possible for you to shop with your values, confidently and conveniently.
We can’t wait for you to explore our new options, and as always, thank you for shopping with purpose!
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