About Us


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DoneGood was created with a simple mission: to make it quick, easy and affordable to use our purchasing power for good. When you give a business your money, you want to know you’re getting a quality product, and that your money will be used in a way that fits your beliefs.


Americans give $400 billion to charity each year, but we spend $130 trillion buying everyday items. Redirecting even a small percentage of this spending to brands that are reducing poverty, fighting climate change, and otherwise making the world better would make a huge impact. The dollars we spend can be the world’s most powerful force for change.


“In 2015, while working in Washington, D.C. with the Obama administration, I became painfully aware that all of the hours, votes, donations, petitions, and marches did not stand up to the thousands of dollars I was handing over to massive, profit-hungry corporati ons every year. So where can I go to discover companies that I can feel good about supporting?” -Cullen Schwarz, DG Founder



We scour the planet to find the brands that make the world better. Companies that create unique, high quality products, made in a way that's good for people and the planet. To us, “good for people” means empowering workers, paying fair wages free of trafficking or child labor and unsafe working conditions. “Good for the planet” means using eco-friendly production processes, using non-toxic, organic, and/or recycled or upcycled materials, and taking other significant steps to keep our land, air and water clean.


What we’ve done together:

Doing good for people
and the planet

Supporting ethical,
sustainable companies

To companies making
the world better



Since launching DoneGood, thousands of passionate and empowered consumers have joined our community. And together you’ve diverted over $1.75 million of consumer spending to brands that do good for people, animals and the planet. This is a great start. But pretty soon, with your support, there will be millions of us. And that’s when the ‘big guys’ will really start to sweat...


For most of human history, trade was simple.

One person had a lot of something, another had a lot of something else, they gave each other something of value and both were better off. Currency was later invented to make the process more efficient. This went on for thousands of years.

Even heading into the last century things were straightforward. Merchants were in our community. We knew the butcher and the baker. Things were made simply. Food was fresh. Materials were natural. People literally stood by their products, so things were made with character and quality. And businesses naturally invested in their people and their communities.

In the second half of the 20th century, things changed. Many companies saw success and wanted to get much bigger.

Mass production became the norm. Corporations became capable of making things anywhere in the world. There were some benefits to this—products could be churned out more uniformly, less expensively and much quicker. But there were trade-offs.

As companies chased more profit, they sought the cheapest places and processes for making stuff. They realized that by manufacturing products that wore out faster, it would actually cause people to buy more.

This led to cheap, mass-produced goods created using synthetic and toxic materials, which lacked the quality needed to withstand the test of time. It gave way to overseas factories that mistreated workers, locked people in poverty, and destroyed the planet. The same box stores were selling us the same stuff. We all kinda started to look the same.



We’re realizing that fresher food produced closer to home and grown without pesticides actually tastes better and is better for us. We don’t want products for our bodies that are filled with an alphabet soup of chemical ingredients. We’ve decided that quality matters, choosing hand-made, small-batch, more durable goods instead of things that tear or break shortly after we buy them. We’re returning to our roots, looking for unique pieces and products made by real people, choosing craftsmanship over mass-production, all-natural over genetically-modified, mission-aligned over profit driven. And people are starting more companies like this every day. A small outdoor clothing business that makes garments in Colorado, with fabric that’s all milled in the USA, and pays all workers a living wage with benefits. A company on a mission to improve the health of people and the planet by making home goods out of 100% recycled plastics without BPAs and other toxins. A young woman who traveled to Nepal, met women rescued from sex trafficking, wanted to support them, and started an apparel company to empower these women with a good-paying job.



These are the underdogs, going up against the big guys, determined to prove you can build a successful business that makes the world better at the same time. And we want them to succeed.

The world needs them to succeed.

That’s why we do what we do. To help looking for the unique, the simple, the natural, the good. And to support those who took a risk starting a company that’s committed to doing the right thing.

The more we can help these companies succeed, the more of them there will be. Eventually, the big guys will take notice, and they’ll begin to change too. The economy, and the world, will see a revolution in this century as dramatic as the one in the last.

In the meantime, we can all get better stuff, give our business to some really cool people, and make the world a little better, just by getting something we need to buy anyway.