Our Criteria

DoneGood Approved

The world of sustainability, and sustainable brands, can be complicated. And that means that there is no one-size-fits-all product, brand or lifestyle out there. That’s why at DoneGood, we bring together a community of brands that prioritize social and environmental impact – each in their own unique way.

So you can shop with YOUR values.


Eco-FriendlyEmpowers WorkersVeganWomen/Person of Color OwnedToxin-FreeGive BackRecycled/UpcycledOrganic/GMO-FreeCruelty-FreeMade in the USA

We do the work to research every single brand on our site before giving them the DoneGood stamp of approval. Our brands are good for people, good for the planet, and good for you and your family. 

Good for People

To us, “good for people” means: empowering workers, paying living wages, safe manufacturing and production, investing in local and global communities, and supply chains free from trafficked or child labor. 

Good for the Planet

To us, “good for the planet” means: utilizing renewable energy in their facilities, low impact operations, recycled content packaging, using organic, recycled, or upcycled materials, and developing products that are high-quality and long-lasting. 

At the end of the day, we’re here to vet the brands then give you the facts on every single product – so you can make your own empowered purchasing decisions.

Determining Sustainability 

As part of the Karma Wallet ecosystem, we utilize 40+ trusted third-party data sources to look at the social and environmental impact of our brands.

We combine this third-party data with our own research, interviews, and fact-checking. 

Know a brand that you think should be on DoneGood? Fill out this form or shoot us an email at team@donegood.co and let us know what you think of them. 

Does this sound like a good fit for your company? Check out our brand application or shoot us an email at team@donegood.co to get in touch.

You deserve the truth about the brands you support. And DoneGood makes it easy. Want to learn more about us? Check out our story below. 

About Us