Is Gymshark ethical?
With millions of Gymshark shoppers worldwide, you’re not the only one with this question on your mind. And while it’s natural to find their athletic designs and low prices appealing, the popular UK-based brand, unfortunately, has had less-than-desirable business practices and has faced criticism because of it.
In recent years, Gymshark has made commitments to improving its environmental impact and worker treatment. Their sustainability efforts include joining the WRAP’s Textiles 2030 initiative, and working toward setting a Science Based Target, guided by the SBTi, they have an on-site waste recycling
On the labor front, Gymshark has taken steps to improve by joining the Fair Labor Association in 2019 and becoming more transparent about its factory operations.
In the past, concerning both labor rights and environmental practices, Gymshark had failed to make strides where it counts. On the environmental front, the brand didn't seem to be making an effort to reduce textile waste or its carbon footprint. When it comes to fair labor, the lack of transparency in their supply chain raised concerns about labor conditions.
While it's commendable that Gymshark is now moving toward a more sustainable and ethical model, the question remains: is it too little, too late? Why weren't these issues addressed sooner?
At DoneGood, we believe in supporting brands that have always been built on strong ethics and sustainable practices from the very start.
You can find great athletic wear that doesn’t come at the expense of the planet or the people in it. DoneGood offers a wide selection of quality, high-performance activewear from brands that have been doing it right from the beginning. Let's check out a few of them.
Sustainable Athletic Clothes By Brands Who Have Always Protected Our Environment And Their Workers
Groceries Apparel
Groceries Apparel offers a wide range of quality activewear that's perfect for someone who’s passionate about fitness and fashion as well as sustainability! Their killer collection of bras, leggings, shorts, tops, and more are versatile, functional, and comfortable, but not at the expense of their workers or the environment! They pay their employees living wages, manufacturing close to home, and are obsessed with finding the most eco-friendly fabrics and dyes out there!
Seek Dry Goods
The outdoor adventurer among us is sure to love Seek Dry Goods! Their collection of tees, tanks, and more celebrates the natural beauty of national parks, trails, and landmarks while honoring them with eco-friendly production to keep our planet beautiful for a long time. For high-quality performance apparel that sticks with you through long hikes and tough workouts, you can't go wrong with Seek Dry Goods.
Seaav
Seaav is a sustainable athleisure brand committed to making waves, not waste. With a focus on innovation and environmental responsibility, Seaav creates high-performance men's and women's activewear using recycled virgin polyester, helping to keep plastic out of the oceans. Every purchase removes a pound of waste from the ocean, and 1% of profits are donated to coral reef conservation efforts. Seaav is leading the charge towards a future of activewear without virgin polyester, reducing emissions by 75%, water use by 90%, and energy use by 50%, all while promoting a cleaner, greener planet.
Majamas Earth
For fun and unique athleisure wear, Majamas Earth can’t be beat! Their funky designs look way cooler than any activewear you’ve ever seen, but perform just as well on your run or in the yoga studio. In Majamas’ ultra soft, organic pieces, you’ll look good, and feel even better! First of all, because you’ll be super comfy, but mostly because you’ll be supporting fair wages, USA-made products, organic fabrics, and low-waste production.
If you're looking for more ethical alternatives to big corporations, check out these posts:
Alternatives to Victoria's Secret
Ethical Alternatives to Bath & Body Works
Ethical Alternatives to Madwell
Ethical and Sustainable Alternatives to J.Crew
Ethical Alternatives to Lululemon
Ethical Alternatives to Everlane
Ethical Alternatives to American Eagle
Ethical Alternatives to Carters
Erin King
DoneGood Contributor
Writer, editor, and all-around language enthusiast who uses her love of words to help others.
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*Some content in this article has been updated from its original version to reflect new research and recent changes.
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