A Resource for Supporting Black-owned and Person of Color-owned Businesses

As the murder of George Floyd and subsequent protests continue to shine a light on the reality of systemic racism in the U.S., many individuals are wondering what they can do to help fight this injustice. Supporting Black-owned and person of color-owned businesses is a wonderful first step in empowering BIPOC and working towards equality for all.

DoneGood believes in voting with your dollars, and right now, that vote means more than ever. If you're looking to support Black-owned or POC-owned businesses, below are some places to start: sustainable, DoneGood-approved businesses that are Black-owned and POC-owned, as well as resources to find other BIPOC-businesses near you.

Black-owned, DoneGood-approved Brands

Along with being Black-owned, these businesses have gone through DoneGood's screening process to ensure they're empowering workers, paying good wages, and using eco-friendly business practices.


Sustainable, unique, and, of course, bold swimwear is the brainchild of BOLD Swim owner Tiffany. She created the business after struggling to find a swimwear brand she could identify with. The result is a line of beautiful swimwear that is designed to be both size and racially-inclusive. BOLD Swim empowers its workers and uses biodegradable fabrics and made-to-order designs to reduce waste. Deciding to support BOLD Swim will be easy when you scroll through their gorgeous products.



For beautiful, sustainable home goods that support Black-owned businesses, empower women, and keep indigenous artisanal techniques alive, look no further than BATIQUA. BATIQUA founder, Linda, is the proud daughter of a Zimbabwean artisan and loves sharing her culture with the rest of the world. You can see this culture on display through the stunning batik technique designs on BATIQUA's pillows, table runners, and wall hangings.


Eu'Genia Shea

Eu'Genia Shea is a family-run social enterprise dedicated to all-natural, premium shea butter moisturizers. Naa-Sakle Akuete and her Ghanaian mother founded Eu’Genia in 2014 to provide consumers with the best shea around. Akuete’s products come in gold tins that express the value of what’s inside—a nod to shea butter’s nickname of “women’s gold” in many African countries. Not only are their products top-notch, but Eu’Genia Shea is dedicated to fair wages and opportunities for their female workers in Ghana. They donate 15% of their profits back to the workers in the form of an education fund. 

POC-owned, DoneGood-approved Brands

The following brands are people of color-owned and have been screened by DoneGood to ensure they're empowering workers, paying good wages, and using eco-friendly business practices.

  • deux mains - Sustainable, ethical accessories, and sandals that employs Haitian artisans and repurposes tires and local leather.
  • ettitude - Soft, breathable, earth-loving bedding and sleepwear made of 100% organic, non-toxic bamboo lyocell.
  • Hathorway - Handcrafted, one-of-a-kind geometric jewelry made of upcycled buffalo horns that give back to empower women.
  • Maggie’s Organics - Fairtrade organic socks and apparel from farm to finished products. For over 25 years Maggie's Organics has shown kindness to the planet and the workers behind their products.
  • MATTERTimeless, versatile apparel made from heritage prints and fabrics that tell a story and sustainably preserve generation craft.
  • Sitti Soap - Vegan, all-natural, olive oil soap handmade by refugees. Sitti Soap is a zero-waste company that brings fair wage employment to women refugees in the Middle East.
  • Teadora - Vegan, cruelty-free beauty goods powered by sustainably-harvested remedies from, and restoring, the Amazon.
  • Trama Textiles - 100% worker-owned women's weaving cooperative in Guatemala.
  • Baby Hero - Delightful, super-soft organic, fair trade baby clothes. Co-founders Samar and Allie were driven by their own difficult births, and aspire to address infant mortality. Every purchase funds life-saving medical essentials for newborns in need. Free shipping worldwide!
  • Bu - Ethically-made UV apparel and cruelty-free sunscreen produced with solar power in Canada. Every purchase gives back to the planet!
  • Conscious Adventurist - Bamboo tees and tanks that fight climate change with Protect Our Winters. Conscious Adventurist is a global collective that supports nonprofits and adventure guides to inspire mindfulness and protect the planet.
  • ÉTICAFamily-owned premium denim brand ethically-made, sustainably sourced, and designed to last.
  • Eucalypso - Soft, sustainable sheets ethically made with 100% organic eucalyptus.10% of proceeds support wildlife conservation.
  • Good Cloth - Ethical fashion and home goods designed with people, planet, and consumers in mind. Good Cloth is a B Corp that goes beyond living wages for women, ensures transparent supply chains, and sources sustainable materials for each product.
  • Kotn - Classic style, ethical essentials for men and women with farm-to-hangar traceability, and funding for schools.
  • Lucky & Me - Comfy undies and clothes for kids made to last. Lucky & Me creates fun and functional kids' clothes from organic cotton, designed for durability and super-softness.
  • Marketplace: Handwork of India - Fair Trade women's apparel that employs and economically empowers over 400 female artisans in India. Founder Pushpika attributes their long-term success to their beautiful, handmade collections. 
  • REDBUDSUDS - "Thoughtfully clean" shower bars, all handmade in the U.S.A. REDBUDSUDS aims to inspire and empower outdoor enthusiasts to turn their love for adventure into a thoughtful, simple lifestyle that creates maximum positive impact in their world.
  • Someone Somewhere - Handmade casualwear with a story behind every thread. Someone Somewhere is a B Corp that connects adventurers with Mexican artisans living in poverty, celebrating traditional artisanal techniques and culture.
  • Sudara - Ethical pajamas, loungewear, and robes made with love in India. Sudara empowers vulnerable women in India with livable wages and skills and job training.
  • Swahili Coast Designs - Fairtrade sandals and accessories lovingly handmade by artisans in East Africa. Husband and wife founders, Caroline and Tony, launched an artisan-owned cooperative to share power over pity for the inspiring locals they met while living in Tanzania.
  • Visit.org - A Corporate Social Responsibility technology platform with an activity-first approach. They've created a marketplace for carefully curated social impact experiences all around the world and paired them with the tools and data insights you need to run a successful employee-driven giving back program. Virtual programs are available!
  • Vustra - Organic, ethical apparel for men with style. Vustra is on a mission to make clothes that not only look good but feel good by supporting sustainable, slow fashion.
  • Yumajai - Handmade, ethically-sourced jewelry from Colombia. Yumajai co-creates vibrant, beautiful pieces with talented indigenous artisans fusing ancient crafts with modern design. Each purchase of their jewelry funds one hour of training for a group of local artisans.

DoneGood is always striving to do more to empower and promote sustainable brands founded by trailblazing people of color. If you know of a brand you think fits these criteria, let us know by suggesting a brand. If you are a brand owner, please submit a brand application for us to review.

Resources to Find More Black-Owned Businesses

There are so many apps, websites, and resources that exist to help you locate Black-owned businesses in your community. Don't forget to think about your own past experiences and word of mouth from your friends as you look for local Black-owned businesses in your local community and online, but check out the following apps, websites, and resources as well: 



eatOkra is a Black-owned restaurant directory app that features thousands of eateries all over the country. The app is user-friendly and easy to navigate. Simply search by location and preferred cuisine and eatOkra will give you plenty of suggestions for nearby options that are black-owned. Once you select a restaurant, eatOkra provides you with contact information, details on delivery services, and navigation to get you there. 

Download on iOS

Download on Google Play


Black Wall Street

With thousands of listings, Black Wall Street is one of the largest directory apps for Black-owned businesses. Simply search for a product or category, include your location, and Black Wall Street will give you recommendations of Black-owned businesses and services. The app is easy to use and it features a wide selection of businesses across most states—it even has some international Black-owned businesses listed! 

Download on iOS

Download on Google Play



When you visit WeBuyBlack.com, you’ll have no trouble figuring out the format. WeBuyBlack is a typical marketplace set-up, but it features only products from Black creators and business owners. It’s simple to navigate, has a wide selection of everything you’d look for on a shopping site, and it’s got one easy checkout at the end.


Ethel’s Club

Ethel’s Club is a truly unique resource for everyone. The website features a marketplace to purchase products from black business owners, but it is primarily a digital membership club designed for people of color to thrive. BIPOC business owners, creatives, freelancers, etc. can join to take part in the community, attend digital professional events, access tools, and more!  

There are so many great apps and resources for finding Black-owned businesses. The above resources are just a small sampling. Be sure to check out more Black-owned business directories like: whereu came from, I am Black Business, Black Nation, and Support Black Owned.

And when you find a Black-owned business that you love, don’t forget to spread the word and continue the support! Tell your friends, tag the business on social media, and leave reviews on Google or restaurant/business directory apps.

Resources to Find More POC-owned Businesses

There aren’t quite as many resources for POC-owned businesses, but you can still find a few. Check out HispanicYa! for a directory of Hispanic-owned businesses across the country. Also, look at the SBA8A Directory for small businesses that are federally-certified as owned by women or minorities. 

Finally, to find minority-owned businesses that share your eco-friendly values, look into Green America's Minority-Owned Green Businesses directory. Scroll through their list or search for the particular type of business you’re looking for to keep voting with your dollars.

Looking for more?

If you’re looking for a few more BIPOC-owned businesses to support, check out these brands. While they have not gone through the DoneGood approval process, they all voice their passion for sustainability and ethics in their businesses.

1 comment

  • Jess

    Hi! I’m 95% sure Maggie’s Organics is not owned by a person of color and question several other brands on your list. Please re-check!

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