At the beginning of last summer, at least half a million everyday activists across the country joined together to protest systemic racism and police brutality after the tragic death of George Floyd. As many individuals wondered what they could do to fight injustice, it became evident that supporting Black-owned and person of color-owned businesses was a wonderful first step in empowering BIPOC and working towards equality for all.
We originally published this resource last summer to help you find ethical, sustainable, black-owned businesses. We also voiced our desire to keep adding to the list and, since then, we’ve been able to join with more black-owned businesses, add them to our marketplace, and hopefully make them known and available to the wonderful DoneGood community!
DoneGood believes in voting with your dollars, and right now, that vote means more than ever. During Black History Month (and beyond!), we hope you’ll support some of these amazing black-owned businesses who are doing good for people and the planet.
Black-owned, DoneGood-approved Brands
Along with being Black-owned, these businesses have gone through DoneGood's screening process to ensure they're empowering workers, paying good wages, and using eco-friendly business practices.
Gorongosa National Park in Mozambique—once threatened by civil war—is now one of the world’s greatest human development and wildlife conservation success stories. And with The Gorongosa Trust as its lone shareholder, Gorongosa Coffee exists to support that restoration and conservation! Their delicious coffee is grown alongside native saplings to restore the rainforests on Mount Gorongosa. Not only that, but 100% of profits from your purchase directly supports the park’s projects in wildlife conservation, girls education, or rainforest restoration. Your pick! Gorongosa Coffee believes that with your help, we can see 20,000 girls with a diploma, 1 million trees planted, 250,000 large mammals thriving by 2035!
Founder Mishell started STINA + MAE when she was looking for functional, safe baby essentials after her son was born. When she couldn’t find what she was looking for, she made them herself, designing changing mats, blankets, burp cloths, and nursing pads that are as great for the planet as they are for babies. STINA + MAE is looking out for little ones everywhere—from GOTS certified organic fabric that’s free from harmful toxins, functional designs that work for parents and babies alike, and adorable unique designs that celebrate the joys of babyhood. Their collection is full of the perfect gifts to help parents capture the “awe moments” for their babies.
Paunchy Elephant is a "mom-inspired" business at the core. Black-owned, female-founded, and family-run, this Seattle-based family wants to pass on the love and laughter they share around the kitchen table. They do that by providing us with delicious and organic teas, drinks, and sauces—from their kitchen to ours. All their products are sustainably hand-crafted in the USA with fair trade ingredients and made to take part in both the special and ordinary moments in your life. So relax, indulge, and consume sustainably!
Sustainable, unique, and, of course, bold swimwear is the brainchild of BOLD Swim owner Tiffany. She created the business after struggling to find a swimwear brand she could identify with. The result is a line of beautiful swimwear that is designed to be both size and racially-inclusive. BOLD Swim empowers its workers and uses biodegradable fabrics and made-to-order designs to reduce waste. Deciding to support BOLD Swim will be easy when you scroll through their gorgeous products.
For beautiful, sustainable home goods that support Black-owned businesses, empower women, and keep indigenous artisanal techniques alive, look no further than BATIQUA. BATIQUA founder, Linda, is the proud daughter of a Zimbabwean artisan and loves sharing her culture with the rest of the world. You can see this culture on display through the stunning batik technique designs on BATIQUA's pillows, table runners, and wall hangings.
Eu'Genia Shea is a family-run social enterprise dedicated to all-natural, premium shea butter moisturizers. Naa-Sakle Akuete and her Ghanaian mother founded Eu’Genia in 2014 to provide consumers with the best shea around. Akuete’s products come in gold tins that express the value of what’s inside—a nod to shea butter’s nickname of “women’s gold” in many African countries. Not only are their products top-notch, but Eu’Genia Shea is dedicated to fair wages and opportunities for their female workers in Ghana. They donate 15% of their profits back to the workers in the form of an education fund.
POC-owned, DoneGood-approved Brands
The following brands are people of color-owned and have been screened by DoneGood to ensure they're empowering workers, paying good wages, and using eco-friendly business practices.
- Mayamam Weavers - Fair trade handwoven home goods and accessories inspired by the rich colors and traditional techniques of Mayan culture. Mayamam Weavers supports a women’s weaving cooperative in Guatemala with fair wage jobs, skills-based education and childcare.
- Hathorway - Handcrafted, one-of-a-kind geometric jewelry made of upcycled buffalo horns that give back to empower women.
- Sitti Soap - Vegan, all-natural, olive oil soap handmade by refugees. Sitti Soap is a zero-waste company that brings fair wage employment to women refugees in the Middle East.
- Teadora - Vegan, cruelty-free beauty goods powered by sustainably-harvested remedies from, and restoring, the Amazon.
- Eucalypso - Soft, sustainable sheets ethically made with 100% organic eucalyptus. 10% of proceeds support wildlife conservation.
- HOPE MADE - Ethical bags and home goods 100% sustainable by nature and made by indigenous artisans in Colombia.
- iKotton - Super soft, non-toxic, highly breathable undergarments that are designed to be kind on sensitive skin and gentle on our planet. iKotton employs women with living wage jobs and offers free shipping worldwide!
- Kotn - Classic style, ethical essentials for men and women with farm-to-hangar traceability, and funding for schools.
- Lucky & Me - Comfy undies and clothes for kids made to last. Lucky & Me creates fun and functional kids' clothes from organic cotton, designed for durability and super-softness.
- Marketplace: Handwork of India - Fair Trade women's apparel that employs and economically empowers over 400 female artisans in India. Founder Pushpika attributes their long-term success to their beautiful, handmade collections.
- Pause. - Ethically-sourced fabrics with classic design made in NYC, Pause. is the fashion shirt company.
- Someone Somewhere - Handmade casualwear with a story behind every thread. Someone Somewhere is a B Corp that connects adventurers with Mexican artisans living in poverty, celebrating traditional artisanal techniques and culture.
- Vustra - Organic, ethical apparel for men with style. Vustra is on a mission to make clothes that not only look good but feel good by supporting sustainable, slow fashion.
- Yumajai - Handmade, ethically-sourced jewelry from Colombia. Yumajai co-creates vibrant, beautiful pieces with talented indigenous artisans fusing ancient crafts with modern design. Each purchase of their jewelry funds one hour of training for a group of local artisans.
DoneGood is always striving to do more to empower and promote sustainable brands founded by trailblazing people of color. If you know of a brand you think fits these criteria, let us know by suggesting a brand. If you are a brand owner, please submit a brand application for us to review.
Resources to Find More Black-Owned Businesses
There are so many apps, websites, and resources that exist to help you locate Black-owned businesses in your community. Don't forget to think about your own past experiences and word of mouth from your friends as you look for local Black-owned businesses in your local community and online, but check out the following apps, websites, and resources as well:
eatOkra is a Black-owned restaurant directory app that features thousands of eateries all over the country. The app is user-friendly and easy to navigate. Simply search by location and preferred cuisine and eatOkra will give you plenty of suggestions for nearby options that are black-owned. Once you select a restaurant, eatOkra provides you with contact information, details on delivery services, and navigation to get you there.
With thousands of listings, Black Wall Street is one of the largest directory apps for Black-owned businesses. Simply search for a product or category, include your location, and Black Wall Street will give you recommendations of Black-owned businesses and services. The app is easy to use and it features a wide selection of businesses across most states—it even has some international Black-owned businesses listed!
When you visit WeBuyBlack.com, you’ll have no trouble figuring out the format. WeBuyBlack is a typical marketplace set-up, but it features only products from Black creators and business owners. It’s simple to navigate, has a wide selection of everything you’d look for on a shopping site, and it’s got one easy checkout at the end.
Ethel’s Club is a truly unique resource for everyone. The website features a marketplace to purchase products from black business owners, but it is primarily a digital membership club designed for people of color to thrive. BIPOC business owners, creatives, freelancers, etc. can join to take part in the community, attend digital professional events, access tools, and more!
There are so many great apps and resources for finding Black-owned businesses. The above resources are just a small sampling. Be sure to check out more Black-owned business directories like: whereu came from, I am Black Business, Black Nation, and Support Black Owned.
And when you find a Black-owned business that you love, don’t forget to spread the word and continue the support! Tell your friends, tag the business on social media, and leave reviews on Google or restaurant/business directory apps.
Resources to Find More POC-owned Businesses
There aren’t quite as many resources for POC-owned businesses, but you can still find a few. Check out HispanicYa! for a directory of Hispanic-owned businesses across the country. Also, look at the SBA8A Directory for small businesses that are federally-certified as owned by women or minorities.
Finally, to find minority-owned businesses that share your eco-friendly values, look into Green America's Minority-Owned Green Businesses directory. Scroll through their list or search for the particular type of business you’re looking for to keep voting with your dollars.
Looking for more?
If you’re looking for a few more BIPOC-owned businesses to support, check out these brands. While they have not gone through the DoneGood approval process, they all voice their passion for sustainability and ethics in their businesses.
- Hanahana Beauty - Skincare and wellness
- Island Tribe - Apparel and home goods
- Proclaim - Women’s intimates
- Most Prominent Co. - Women’s streetwear
- Wasi Clothing - Hand-designed tees
- Back Beat Co. - Women’s basics
- Selva Negra - Women’s basics
- Not Sorry Apparel - Men’s and women’s upcycled streetwear
- Ecodunia - Upcycled wallets and cool totes and produce bags
- Dirt Don't Hurt - Beauty & skincare