A Resource for Supporting Black-owned and Person of Color-owned Businesses—Updated for 2022

DoneGood believes in voting with your dollars, and buying from black-owned businesses is another opportunity to use our purchasing power to help support greater economic equality. Buying from black-owned businesses helps close the racial wealth gap, increases black entrepreneur representation, and helps send a message to big businesses of what we expect from them.Below are some resources to help you find great black-owned brands on DoneGood, elsewhere online, and locally in your community.


Black-owned, DoneGood-approved Brands

Along with being Black-owned, these businesses have gone through DoneGood's screening process to ensure they're empowering workers, paying good wages, and using highly eco-friendly business practices.



Founder Mishell started STINA & MAE when she was looking for functional, safe baby essentials after her son was born. When she couldn’t find what she was looking for, she made them herself, designing changing mats, blankets, burp cloths, and nursing pads that are as great for the planet as they are for babies. STINA & MAE is looking out for little ones everywhere—from GOTS certified organic fabric that’s free from harmful toxins, functional designs that work for parents and babies alike, and adorable unique designs that celebrate the joys of babyhood. Their collection is full of the perfect gifts to help parents capture the “awe moments” for their babies.

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Paunchy Elephant

Paunchy Elephant is a "mom-inspired" business at the core. Black-owned, female-founded, and family-run, this Seattle-based family wants to pass on the love and laughter they share around the kitchen table. They do that by providing us with delicious and organic teas, drinks, and sauces—from their kitchen to ours. All their products are sustainably hand-crafted in the USA with fair trade ingredients and made to take part in both the special and ordinary moments in your life. So relax, indulge, and consume sustainably!

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POC-owned, DoneGood-approved Brands

The following brands are people of color-owned and have been screened by DoneGood to ensure they're empowering workers, paying good wages, and using eco-friendly business practices.

  • Mayamam Weavers - Fair trade handwoven home goods and accessories inspired by the rich colors and traditional techniques of Mayan culture. Mayamam Weavers supports a women’s weaving cooperative in Guatemala with fair wage jobs, skills-based education and childcare.
  • Hathorway - Handcrafted, one-of-a-kind geometric jewelry made of upcycled buffalo horns that give back to empower women.
  • Sitti Soap - Vegan, all-natural, olive oil soap handmade by refugees. Sitti Soap is a zero-waste company that brings fair wage employment to women refugees in the Middle East.
  • Teadora - Vegan, cruelty-free beauty goods powered by sustainably-harvested remedies from, and restoring, the Amazon.
  • Eucalypso - Soft, sustainable sheets ethically made with 100% organic eucalyptus. 10% of proceeds support wildlife conservation.
  • Vustra - Organic, ethical apparel for men with style. Vustra is on a mission to make clothes that not only look good but feel good by supporting sustainable, slow fashion.
  • Cooks Who Feed - Fair trade, handcrafted aprons and kitchen linens that empower food lovers to take action to end hunger. 1 APRON = 100 MEALS
  • Ceremonia - Home decor and accessories handcrafted in small batches in underserved regions of Bali. Artisans featured in Ceremonia's collection use natural and locally-sourced materials and are inspired by nature.
  • Kikos Coffee & Tea - Top quality, freshly roasted coffee and organic tea from Colombia, Peru, Brazil, Kenya and other parts of the world. Fair trade, LGBTBE, and MBE certified!
  • JulieMay - All-day comfort bras and undies handmade with certified organic cotton, pure silk layers, and fair labor. Perfect for people with allergies or sensitive skin—because beautiful should be comfortable!
  • Reistor - Mindfully and consciously-made clothing that prioritizes sustainable fabrics and empowers underserved women in India with great jobs. Minimal, versatile styles that you will love to wear!
  • Limbo Imports - Beautiful, natural hammocks that bring ancient Mayan artistry into the modern world! Fairly handmade with sustainable materials so you can truly kick back and relax. 
  • LIKH - Whimsical home goods made from sustainable and recycled materials. All LIKHÂ's pieces are lovingly created by empowered craftspeople in the Philippines.
  • Wildflo Studio - Small-batch, GOTS certified organic cotton loungewear and basics. Wildflo Studio puts sustainable fabrics, fair labor in India, and up-front pricing at the center of what they do. 
  • Colive - Chef-quality olive oil that's out to bring reconciliation in Cyprus. Colive sources olives from conflict zones on both sides of divided Cyprus and crafts them into quality oils in the demilitarized zones, bringing farmers together and teaching peace
  • TerraKlay - Consciously and ethically-designed goods and textiles for your home and kitchen. TerraKlay uses upcycled materials and goes the extra mile to empower their artisans in India from India. 
  • Leena & Lu - Soft and comfy organic sleepwear made with 100% Peruvian organic cotton and natural dyes. Sisters Ofelia and Kathya founded the brand to honor their home country of Peru, and lift it up by using locally-sourced materials and paying living wages to female artisans.
  • Dezen - Plant-based jewelry and accessories, ethically-handmade in San Francisco. DEZEN is proud to be zero-waste— their eco-friendly designs compost within months at the end of use.

You can help us promote more POC-owned brands: DoneGood is always striving to do more to empower and promote sustainable brands founded by trailblazing people of color. If you know of a Black or person of color-owned brand you think should be listed on DoneGood, please let us know by suggesting a brand. If you are a brand owner or team member, please submit a brand application to be featured on DoneGood!

Resources to Find More Black-Owned Businesses

There are many apps, websites, and resources that exist to help you locate Black-owned businesses in your community. Don't forget to think about your own past experiences and word of mouth from your friends as you look for local Black-owned businesses in your community and online, but check out the following apps, websites, and resources as well: 



eatOkra is a Black-owned restaurant directory app that features thousands of eateries all over the country. The app is user-friendly and easy to navigate. Simply search by location and preferred cuisine and eatOkra will give you plenty of suggestions for nearby options that are black-owned. Once you select a restaurant, eatOkra provides you with contact information, details on delivery services, and navigation to get you there. 

Download on iOS

Download on Google Play



When you visit WeBuyBlack.com, you’ll have no trouble figuring out the format. WeBuyBlack is a typical marketplace set-up, but it features only products from Black creators and business owners. It’s simple to navigate, has a wide selection of everything you’d look for on a shopping site, and it’s got one easy checkout at the end.


Ethel’s Club

Ethel’s Club is a truly unique resource for everyone. The website features a marketplace to purchase products from black business owners, but it is primarily a digital membership club designed for people of color to thrive. BIPOC business owners, creatives, freelancers, etc. can join to take part in the community, attend digital professional events, access tools, and more!  

There are so many great apps and resources for finding Black-owned businesses. The above resources are just a small sampling. Be sure to check out more Black-owned business directories like: whereu came from, I am Black Business and Support Black Owned.

And when you find a Black-owned business that you love, don’t forget to spread the word and continue the support! Tell your friends, tag the business on social media, and leave reviews on Google or restaurant/business directory apps.

Resources to Find More POC-owned Businesses

There aren’t quite as many resources for POC-owned businesses, but you can still find some good ones. Check out HispanicYa! for a directory of Latinx-owned businesses across the country. Also, look at the SBA8A Directory for small businesses that are federally-certified as owned by women or minorities. 

Finally, to find more minority-owned businesses that share your eco-friendly values, you can check Green America's Minority-Owned Green Businesses directory. Scroll through their list or search for the particular type of business you’re looking for to keep voting with your dollars.

Looking for more?

If you’re looking for a few more BIPOC-owned businesses to support, check out these brands. While they have not gone through the DoneGood approval process, they all voice their passion for sustainability and ethics in their businesses.

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