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What Exactly is a B Corp?

b corporation

If you’ve been hanging around DoneGood for a while you might have noticed that a lot of our brands are Certified B Corporations. Like...a lot of them. As in, even DoneGood itself became a B Corp in 2016.

And if you’ve ever wondered, “Okay, why does that matter though? What exactly is a B Corp?” we can’t say we blame you.

There are so many ethical certifications out there, it can be tricky to keep track of who they all are and what they do. We’re glad all these ethical certifiers exist—it means that there are great, sustainable businesses out there that are doing good for people and the planet, and it makes it even easier to find these great businesses.

So where do B Corporations fit in with all these ethical certifications?

Tell me more about these B Corps…

A B Corporation is a company that uses its business as a force for good in a variety of different areas.

B Corps provide high-quality goods and services, while also meeting and exceeding the highest standards in environmental impact, supply chains, treatment of employees, good for the community, accountability, and transparency. So whatever your goal is in ethical shopping—whether it’s fair wages for all or eco-friendliness—B Corporations are working toward the same goals.

Certified B Corps are for-profit businesses that are all about balancing profit and purpose. B Corps are out to prove that you can do social good while still making money!

Non-profits and government systems certainly play an important part in doing social and environmental good, but B Corps believe that businesses also have a crucial role bettering the world.

An enormous amount of money is spent on goods and services each year (In the US, $130 trillion annually on goods alone, compared to $400 billion in charitable giving). Like DoneGood, all B Corps believe that if we can harness some of that buying power and direct it towards businesses that are doing good, we could go much further in alleviating poverty, creating great jobs, caring for the environment, and fighting modern-day slavery.

There are over 4,000 certified B Corporations who believe in using their business to bring this kind of change to the world, and these include all kinds of different industries—from food and clothing brands to financial institutions, cleaning services, insurance, and legal services.

 We’re proud to be a B Corp, and a B Corp Best for the World Honoree!
DoneGood is proud to have been a B Corp Best for the World Honoree! 

How do we know that certified B Corps are the real deal?

B Corps are evaluated and certified through the non-profit B Lab. Any business wanting to become certified as a B Corporation first completes a detailed assessment that examines the company’s governance, work in the community, worker wages and empowerment, environmental impact, and benefit for its customers.

Within these five categories, the B Lab scores things like supply chain, employee compensation and benefits, economic empowerment for the underserved, local involvement, and environmental inputs and outputs. 

Part of this assessment also includes a look at the businesses’ transparency and accountability practices. This ensures that consideration for long-term benefits of the workers, customers, and environment are built into the company’s governance and legal structure.

The business backs up all this data with proper documentation and sends it to the B Lab, which assigns the business a score. The average score for businesses on the B Lab scale is about a 50; to certify as a B Corp, a business must score at least an 80.

After a business is B Corp certified, their score and information is published online and they re-certify every three years.

 b corp

Look out that for the B Corp Logo as you're browsing DoneGood! (But remember, ALL our brands do good for people and the planet!)

How is DoneGood connected with B Corps?

DoneGood is connected with the B Corp movement in a few different ways. First of all, we are proud to be a certified B Corporation ourselves! We’ve even been named a B Corp “Best for the World” Awardee (Ah, shucks! Thanks B Lab!).

We also look at third-party ethical certifiers, like the B Lab, when determining and approving DoneGood brands. This means that many DoneGood brands are also certified B Corps—because when you’re a great brand that’s trying to do good out in the world, a lot of people (and certifiers) want to back you up! Here are just a few examples of some of our amazing partner brands that are Certified B Corps:


Adore yourself! That's literally what "Teadora" means—and they back it up with their vegan, cruelty-free, sustainable beauty products that feel and smell ahhh-mazing! Founder Val grew up near the Amazon rainforest, where her mother taught her to how to sustainably harvest Amazonian botanicals to make natural body care blends. Val wanted to pass on those luxurious self care products as well as her love for the Amazon. So when you shop Teadora, you're getting natural body care that's great for you, and giving back to do great for the planet! Every Teadora purchase plants one tree in the rainforest, and Teadora is on a mission to plant 1 million!


A pioneer in sustainable consumables, Preserve offers affordable kitchen and personal care basics with an eco-friendly twist—they're all made with 100% recycled materials! Founder Eric started the company in the '90s because a lot of people had started recycling—but not a lot was being made out of those recycled materials. As a B Corp, Preserve wants you to feel good about the stuff you're filling your home with. They offer a range of high-quality, well-designed everyday products from toothbrushes and razors to plates and cups and even compostable plates, cups, and bowls for guilt-free, easy cleanup. And if that wasn't enough, their stuff just looks fun! Their products are sleek and brightly-colored—sure to add some personality to your home!



WVN believes that we look and feel our best when we know our clothing was made with the highest social and environmental standards. That's why they go above and beyond to make sure their clothes and their brand are the most sustainable they can possibly be—from their home base in Santa Cruz to their sewing centers in Nepal. Their organic cotton is GOTS certified, they use low impact dyes, their factories are Fair Trade Certified, and, of course, their entire company is a B Corp! All this attention they put into their company means quality, stylish, affordable clothing that you'll love that's great for people and the planet. They've started a textile recycling program to keep their clothes out of landfills! 



Erin King
DoneGood Contributor

Writer, editor, and all-around language enthusiast who
uses her love of words to help others.





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