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Organic Underwear for Sensitive Skin—and the Brands Making It Sexy—Updated for 2022

Forget Victoria’s Secret. These undies and intimates look good, feel good, and do good.

Can we get a little personal?

I have sensitive skin. My mom tells me it’s always been this way. I’d get rashes as a baby. Every winter I’m battling dry skin. I use deodorant instead of antiperspirant because AP burns my pits.   

Whether your skin is as sensitive as mine, there are certain body parts that are more sensitive on everyone. You probably find these body parts to be really important—the fact the term “family jewels” was coined to refer to said body parts illustrates just how valuable we find them to be.

So when getting underwear and bras that are going to rub up against these important, sensitive parts of you, especially if you already have sensitive skin, choosing organic, all-natural materials is the way to go. 

Organic, non-toxic material is soft, better for our skin, and better for the planet. 

But now it looks hot too.

Bringing sexy back (or getting it started in the first place)

When the ethical and sustainable fashion movement was getting going in the aught years (2000 – 2009), “sexy” wasn’t usually a word applied to the stuff being made. In the early days, people often associated eco-friendly clothing with, like, baggy burlap worn by white people with terrible dreadlocks. 

That really changed over the course of the teens decade.  And it’s thanks to brands like these leading the way—whether they’re making lace and lingerie as sensual as Victoria Secret, or basic everyday underwear for men and women that still feels and looks good.

Before we dig into the list, if you like learning about brands that are changing the way the world does business, want to be the first to know about new arrivals on DoneGood, and get exclusive discounts delivered right to your inbox, sign up for email from DoneGood below. We'll start you off with over a dozen ways to save on ethically-made products!


Now, let's get into it... 


JulieMay's collection features beautiful, detailed intimates for women. They have tons of options too—wired and unwired, lined and unlined bras, high waisted and hipster style panties, some styles for practical everyday wear, and others and others a little more decorative—all in a large range of extended sizes.

But one thing they have in common: JulieMay believes you shouldn't have to sacrifice comfort for elegance and femininity. All of their styles seek to maximize comfort, while looking great. All their products are ethically made with organic cotton and pure silk, and designed for women with allergies and sensitive skin. Their collection of all-natural, non-toxic bras and panties are free from latex, elastic, and lycra, made with mild dyes, and safe for individuals with nickel sensitivities.


Majamas Earth

Majamas Earth is on the sexier end of the spectrum, with women’s thongs, cheeky panties, padded bras, and more. They don’t have as wide a selection for men, but they do have some guys’ boxer briefs available.

Majamas Earth has a lot more than underwear too, with t-shirts, sweatpants, and other loungewear for men and women, as well as ladies sweaters, dresses, pants, and other eco-friendly, fair fashion all made in the USA.


PACT Apparel

PACT is one of DoneGood’s more popular brands. And not just for underwear, bras, and socks, but for shirts, dresses, pants, hoodies, and all sort of other soft certified fair trade and organic cotton clothing.  I own a lot of PACT Apparel underwear and socks myself.  I always love to know the clothing I buy is so good for people and the planet—but PACT’s stuff is also just so damn soft.  I don’t know if I want throw the word “delightful” around in a blog about underwear necessarily… but let’s say they feel really good. 


Enjoyed this? Check out similar ethical alternatives posts:

  • Alternatives to Victoria's Secret
  • Ethical Alternatives to Bath & Body Works
  • Ethical Alternatives to Lululemon
  • Ethical Alternatives to American Eagle

    1 comment

    • Juda James

      Thanks for this post. My skin is sensitive also so I prefer mens mesh underwear mostly to provide relaxion and comfort to our skin. I read carefully this article and definitely it will be helpful for me. By the way, recently I bought a men’s boxer from the be-brief store and it is perfect for my skin.

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