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Businesses doing good for people on the planet

We fight for things we believe in. We believe in equality, human rights, fair wages, and worker empowerment. We believe in protecting wildlife and the environment. And we believe in high-quality ingredients that don’t harm the planet or those who purchase them. And our brands do, too. These are the underdogs, going up against the ‘big guys.’ They're determined to prove that you can build a successful business while creating unique, high-quality products-- with production practices that are good for people and the planet.


We look for brands that “make great stuff and make the world better” These are ethical, sustainable businesses that create unique products built to last, and are doing so with the production practices that are good for people and the planet.


To us, “good for people” means empowering workers, paying living wages, investing in communities, and free of trafficked or child labor and unsafe working conditions.


To us, “good for the planet” means using eco-friendly processes like facilities powered with renewable energy, low impact operations (like small handmade production with a small carbon footprint), using non-toxic, organic and/or recycled or upcycled materials, and otherwise taking significant steps to keep land, air and water clean.


To determine a brand’s impact, we start by aggregating data from independent certifying organizations. This includes B Corps, Fair Trade, GOTS, and the Rain Forest Alliance amoung many others. We combine these certifications with our own research, interviews, and standards, often asking brands to attest to various good business practices and requiring that they demonstrate how they’re following through on those practices.


And, we rely on help from the DoneGood community (that’s you)! So, if you know a company that should (or should not) be featured on DoneGood, please let us know. Simply fill out this form, or shoot us an email, with the company's name at, and let us know a little about what you think of them.


We’re continuously scouring the planet for unique, high-quality, mission-driven businesses. But DoneGood companies are often small and hard to find, and new businesses are starting every day. So, we always appreciate learning about incredible companies that we might not yet know about yet.


In the end, our goal is to select a set of businesses where, if everyone supported those businesses instead of their big-name counterparts in their industry, the world would be a substantially better place.

Does this sound like your company?

If so we’d love to hear from you! Check out our Brand Application.

Does this sound like a company you know, but don’t work at?

Suggest a brand here.